Stop Working in the Business. Start Leading It.

Daris has spent 16 years building service-based businesses from the ground up, and every one of them forced him to solve the same problem you're facing right now: how to stop being the person doing the work and start being the person running the company.

He built the first boutique fitness studio in Jersey City, NJ in 2008 while working full time at the New York Stock Exchange, grew it through guerrilla marketing and word of mouth, and ran it for 14 years. When COVID shut down in-person training, he moved the entire business online and kept it running while most studios closed permanently. That pivot only worked because he had already built the systems, the audience, and the operations to support it.

Since 2021 he's co-run an e-commerce fashion brand with his wife, managing operations, marketing, and manufacturing at $40K to $85K in monthly revenue. He knows what it takes to build SOPs that hold up when you're not in the room, price for real margins instead of just covering costs, and hire a team that delivers consistent quality without you standing over them.

He built The Staged CEO™ because he kept meeting talented stagers running $100K to $300K businesses with no systems, no lead generation they actually controlled, and no path to step back from the physical work. The 5-Room Model™ is the framework he's used across three businesses to move from technician to operator to CEO, adapted specifically for the staging industry.